Become the ONLY Link That Connects Businesses To An Endless stream
The most targeted form of advertising for businesses who want to scale in 2021 and beyond.
A significant contributor to building and increasing brand awareness.
The traffic fuel needed for your website, sales, bottom line, and lifetime customers.
The best platform for businesses who want hockey-stick growth. Especially if they have proven offers, a hungry audience, and solid back-end systems to support soaring demand.
Here to stay. Despite the world pandemic… The #boycottFacebook movement… And the unyielding, ever unpredictable Facebook Algorithm.
You confidently charge A-list fees (I’m talking about $2k-$3k+ per client. Monthly)
You’re a sought after Facebook Ad Consultant/Strategist/Manager (proof’s in the pudding because you’ve got a 3-month waitlist)
You can strategically look in the client’s business manager, pinpoint where they’re bleeding money, and how you can execute a few ninja ‘tricks,’ and save the day - silently enjoying your client's jaw drop in amazement - on a live Zoom call (go you!)
You’re not second guessing your abilities. You have what it takes. (BOOM)
Starting, running, AND profiting as a Facebook Ad Manager (or similar role in the ecosystem) are three different things.
Unfortunately, most ad managers are in perpetual start (and stop) mode.
Few do one or two.
Damn right it’s not.
Because while it’s easy to start a Facebook ad business, watch a few YouTube videos, create Custom Audiences, and create or execute a few lead generation ads…
How to decide if the ad budget should be $10, $100, or $1,000.
How to deal with ad disapprovals or ad account shutdowns.
Should you touch ad sets in a CBO campaign? Add new creative to an ad set? To can or not to can a CBO campaign?
Know exactly where the bottlenecks are and how to remove them. Or what KPIs to use and make (profitable?) decisions,
“Am I doing this right?”
“I’m not sure if I can get results.”
“Why can’t I get lower CPAs?!”
But if you're finally ready to....
Start, Run & P-R-O-F-I-T as a
Then You've Got To....
A link that is unbreakable, profitable & scalable...
A link that businesses will pay top dollar to have in their pocket (bye-bye Upwork)
A link that doesn’t require an army of junior ad managers to thrive (adios agency mode)....
EITHER WAY, HERE'S WHAT
This program isn’t only about opening Ad Manager, creating a campaign, and firing up the infamous pixel.
Nope and scented soap.
To stand out as a sought-after Facebook Ad Manager you’re going to wear two hats - 1) manager 2) strategist.
How? Because when things go wrong (and they will!) - you get to:
Tap into ninja ad concepts that go beyond (and make a stronger impact) an average 30-day lead retargeting strategy.
Connect and nurture audiences on a deeper level - that most average ad managers view as simply impossible.
Help your clients build their authority and an authentic relationship with their audience while simultaneously keeping ad costs down.
Make a confident call to can or keep an ad campaign, how to troubleshoot, and configure pixels and attribution.
Provide a high level service to clients because you’re a ‘strategic partner.’ Not a $500/month order taker who’s subject to the client’s whims and fancies.
Want to create stellar client results & take names?
Want a 3-month waitlist?
Want clients to refer other dream clients to you?
Simple. Get your systems in order and set yourself up for success. And no, it doesn’t take fancy tools and an army of agency employees.
You can provide a streamlined ad management service with minimal overhead and stress. Which means: One bookkeeper. One marketing assistant.
You can provide a streamlined ad management service with dependable, client-centric systems. Ones that will attract A-list clients and build your reputation as a trustworthy business.
Which means:
No more peeing your pants when a prospect wants to “hop on a call” because you’ll know exactly what to say (and what to avoid) and control the convo on discovery calls.
No more running around like a headless chicken because you’ve just closed a client, and the mere mention of ‘contract’ is enough for you to curl up in a burrito.
No more thinking of ‘boarding’ as a mere airline concept - I’m talking about using systems ready to attract & sign your ideal clients within 30 days... and knock their socks off with a stellar (and systematized) onboarding process.
Instead, you’ll take charge like a boss… Onboard your clients like a boss…
… And run your (business) pirate ship into the uncharted, rough seas of Facebook advertising with the ferocity of Johnny Depp a la Captain Jack Sparrow.
You’ll become the unbreakable link between your clients and the endless stream of buyers and impact...
You can have all the skills to pay the bills. But if your mind isn’t aligned - you will not get very far in business or help clients.
Apologies for the cheesy rhymes!
But here’s what I don’t want Facebook ad managers to apologize for… anymore:
Clients who’ve got weak offers masquerading as ‘million dollar offers’ and expect you, the ad manager, to hand deliver a pot of gold when the campaign goes live. Overnight. (#unrealisticexpectations)
Clients who want to pay you $500/month and expect you to deliver a white glove service.
Clients who’ve never dabbled in paid ad campaigns. Haven’t validated their offers. Are new in business. And they are messaging you at 10 PM because they demand to know why their latest ad isn’t translating into call inquiries for their coaching program.
Here’s the thing...
Campaigns will tank. Things won’t go perfectly all the time. Your worth as an ad manager isn’t strictly ROI.
It's about figuring things out and relying on your grit.
It’s about knowing your skills and time are worth more than a month’s studio apartment rent in an inexpensive neighborhood.
It’s about knowing that you’ve done all you can using the skills you’ve got to do the best for your client.
It’s about managing client expectations, setting boundaries, and not accommodating for scope creep.
And...
It’s about closing more killer sales calls ($2-3k/month retainers), full of excited yeses, and how-soon-can-we-get-started and less of the one big let-me-cringe-and-try-to-convince-you-because-I-really need-you-and-this-job fest.
And if you’re ready to do that…
I’ve helped clients generate millions of dollars and 10x their return on ad spend selling online programs.
Clients like Cat Howell, Scott Oldford, Kim Garst, and Sue B.Zimmerman.
I’ve coached hundreds of Facebook ad managers as they run campaigns for clients and now, helping the ELITE to build profitable freelance businesses or boutique agency - distilling everything I’ve learned about Facebook ads and client management.
I know exactly what it’s like - the good, bad & those
“why-can’t-I-get-this-bloody-algorithm-to-work”
I’ve been in burnout paradise city - giving my all and working my butt of. Consecutive 16-hour days and sitting red-eyed in front of the computer...
… working weekends. Holidays. Birthdays.
Creating, testing, and optimizing ads and audiences.
Not to mention checking and answering client emails… (with 30x the frequency during a launch) and never charging enough because, hello imposter syndrome. (can you relate?)
Until I figured out a 3-pronged approach, responsible for turning my business around and generating more than $1million in revenue in the last 4 years.
Without the 16-hour days and managing agency overhead (I’ve got a virtual assistant, a copywriter, and a bookkeeper. That’s it.)
Without worrying about client retention and churn
1
Foundations of a
6-Figure Ad Manager
You can have all the skills to pay the bills but if your mind isn’t aligned, the road to becoming a 6-figure ad manager becomes loaded with minefields.
You need solid practices and systems to conserve your energy, mental faculties, and slay your business goals.
Here’s what’s included to build a resilient (and profitable) business as a 6-Figure Facebook Ad Manager:
Mindset of a 6-Figure Facebook Ad Manager - because it’s a lot more than creating and managing ad campaigns (this forms 90% of anything you do in business).
Ad Manager code of ethics - Acting with integrity and ethics will ensure you work with clients who hold the same values as you and protect your name.
A Day in the Life of an Ad Manager - so you understand what it takes to produce client results at the highest level and separates you from other ad manager wannabes.
Marketing 101 - so you understand the bigger picture and the decisions that drive results.
Designing a business & lifestyle you love - because what’s the point if you’re not?
2
Facebook Ads 101
Master the inner workings of the Ad Manager interface. This is where you’ll create profitable ad campaigns, and w-o-w your clients.
Confidently explain to your clients why they’re losing money and where they can expect to see the ‘pot of gold.’ Launch ad campaigns knowing that the pixel tracking is set up correctly, the right campaign objectives have been established, and your targeting is hyper-specific.
Failure to set up pixel tracking equals to spending hundreds of dollars in vain. Similarly, an incorrect campaign choice misaligned with client goals can cause dismal ad results - dimming client enthusiasm and increasing probability of stopping ads altogether.
Here’s how you’ll set up the client’s ad manager with success:
Facebook ad lingo - understand and master ad terminology so you know what you’re doing.
Facebook ad campaigns de-mystified - learn the different ad campaigns. When to use them. And when to break the rules.
Ad Manager walk around - discover how to navigate the Ads Manager interface and its important features so that campaign management is hiccup-free.
Facebook Ad Policies - want to avoid the wrath of the Facebook gods, so you don’t experience ad disapprovals and account shutdowns? Tattoo what you can and cannot say in your ad copy, landing pages, and imagery to your brain.
Pixels: A funny word. But serious business -
Creating custom conversions and events - You'll learn the ins & outs of Custom Conversions including everything you need to know to set them up and why you might want to use them.
The custom audiences every ad campaign must have to maximize success and reduce ad costs.
Audience research & insights
3
Keys to Creating Ads That Convert
Create profitable ad campaigns that take users from scroll to smashing sales. Know exactly who you’re targeting, and how to nail your positioning to maximize sales potential and keep costs down.
You’ll never struggle for answers when clients check in with a “hey, how are the ads doing?”
Worse yet, you launch ads that aren’t Facebook compliant and experience ad account shut downs.
Here’s how you’ll learn to create ads that convert:
Understand client avatars, messaging & copywriting - create high-converting ad copy that targets the ideal audience with laserlike precision. Here’s where you dive deep into understanding your avatar’s psyche and how the offer (on the ad) helps them.
Avatar research - if your targeting is spot on, your ads have a higher chance of success. Learn ninja tricks to nail avatar research, explode reach, and result in cha-chings!
Refining the messaging - learn how to create laser-targeted messaging to produce high click-through rates, relevance scores, followed by desired conversions.
Compliant ad copy - want to stay out of Facebook jail (a.k.a. client ad account shutdown)? Give your clients the gift of a good night’s sleep with a compliant ad account. Learn how to create compliant ad copy that is click-worthy and doesn’t require you to have a professional copywriting background. You’ll know what words to use and the terms to avoid.
Conversion ad copy - write Facebook ad copy that stops the scrolls, gets the clicks, and results in leads generated or sales made.
Story copy - long copy or short copy? Doesn’t matter as long as you can weave compelling story elements that spark an emotional connection and build brand affinity with your audience (and up your CTRs). You’ll have access to ad storytelling frameworks, examples, and templates you can use with your clients’ campaigns.
Canva for Creative - how to create eye-catching creatives on the fly without getting sucked down the design rabbit hole and wishing you had aesthetic sensibilities.
4
Facebook Ad Strategies
Quickly and easily put together a customized strategy for your client. Never miss a key retargeting opportunity and be running back and forth to the client with last-minute requests (and look like an amateur).
You will Master the 9 crucial ad campaign types:
Audience Building Campaign
Lead Generation Campaign
Tripwire Campaign
2 Step Funnel Campaign
Webinar Campaigns
Application Campaign
Challenge Funnel Campaigns
SLO Funnel Campaigns
As well as essential Ad Campaign Calculators for every one of the 9 Campaign Strategies listed above! These are a MUST HAVE!
Double down on these campaign techniques to:
Create high-converting ads that produce high CTRs, lower CPAs, and hungry customers
The hyper-specific retargeting strategy to get exponential results
Know the metrics to measure ad performance, tweak, and test
5
Optimizing & Scaling
Want your dream clients to stick around longer?
Want a waitlist that’s 3 - 6 months long and has clients clamoring to work with you?
Without batting an eyelid at your prices?
Yes? Simple. Know the ad metrics and make data-driven decisions in your client’s favor - and never have them leave your side to work with another ad manager.
Mastering ad metrics means you never have to:
Scratch your head wondering what to do - pause or scale ads
Run around with the proverbial fire extinguisher to put out money-leaking ads (hundreds of dollars, too late)
Dread the Ad Manager on a workday morning
Feel an anxiety attack coming in lieu of a client meeting or pre-empting a negative client email
After completing this module you’ll be able to:
Optimize ad performance efforts and improve conversion rates
Troubleshoot underperforming ads without second guessing yourself
Scale campaigns like a rockstar Facebook Ad Manager
To CBO or not CBO (Campaign Budget Optimization) - Know exactly if you should can a campaign or scale it.
How to manage $1k/day ad spends
6
Getting Client Ready
Learn the tools and systems ready to attract and sign dream clients within 30 days. (money in the bank!)
Knock clients socks off with a stellar (systematized) onboarding process and managing their expectations. Doing this gives you the upper hand in the relationship. So you can do your best work.
Here’s what you need to attract dream clients (and keep them):
Business Manager Basics and Insurance policies - so you can CYA when a client goes rogue, doesn’t pay, or stirs up legal trouble. (eeek!)
Selecting the right clients - which make ALL the difference between sleepless nights dreading Mondays and happy Sunday brunch mimosas.
Gold class onboarding - give your clients 100% confidence and reassurance they made the right choice to hire you when you onboard them like royalty.
Client Management - so they see you as a strategic and collaborative partner, not a 3rd party vendor (or a third-class service provider).
Finding a niche - and dialing in what makes you irresistible.
Systems for success- Install professional systems for client communications reporting, outsourcing for copy and creative, and the daily/weekly flow to managing ads for clients.
Setting expectations - so those face-palming moments are zero.
Selling and sales calls - so you lead and control the conversation like a pro, knowing EXACTLY what to say (and what to avoid).
Proposals, Invoices and Services Agreements - those "must haves" for your business
Pricing - so you’re not undercharging or competing in the “race to the bottom of the pricing barrel.”
7
After the Sale - Paid Audits and Onboarding
This Module continues our sales process with a Paid Audit so that you can qualify clients and not waste time writing proposals only to be ghosted.
Follow the Paid Audit process to then offer your Done-For-You Services to your potential client. Provide them with a gold class onboarding experience and learn one of the best strategies to keep clients for the long term.
The Audit Template does all the heavy lifting for you so that you can cut the time you spend on Audits in half while also providing a high quality audit that will demonstrate to your potential client your expertise and seal the deal!
You can easily use the audit training from this module to charge $1,000+ for an audit!
Here’s what included in this module to help you provide a gold class onboarding experience:
Paid Audit Training: This is a complete training in itself! Discover how to perform an audit so that you can 'look under the bonnet' of your potential new client and know exactly what needs to be done. This strategy will also help you to avoid wasting time writing proposals only to be ghosted and provides another highly valuable service which can add more revenue to your business.
New Client! Now What?: Now the work begins! Frameworks to help you take your prospect to paying client seemlessly!
Gold Class Onboarding: Give your new client a 'WOW' experience in the first days and set yourself up for retaining them for the long run (and referring their business friends!)
Setting Up Your Client's Assets: What needs to be set up to work with your clients? Discover the streamlined approach to get client facing and internal Google Folders ready to go.
New Client Kickoff Call: Make sure you have everything you need to get started with minimal interruptions for you and your busy client.
Setting Expectations: how and when can your client contact you and response timeframes - getting clear on this from the get-go is much easier than trying to establish boundaries and expectations down the track!
Keeping Clients for the long term: When campaigns tank, this is what will help keep clients with you to ride out the storms!
Offboarding clients: It's inevitable. Discover how to do it so that you part ways professionally and amicably.
Client reporting: The all important reports! Here's templates you can use to present the key information your client needs.
You also get access to these incredibly valuable bonuses so you can get moving stat and start booking clients!
Setting up Project Management Systems
(VALUE $297)
Client Contract Template
(VALUE $1,250)
12 Months Of Elite Ad Manager Certification
(VALUE PRICELESS)
1 Month Support inside The Clique
(VALUE $1500)
Simple. Get Certified As An Elite Ad Manager & Watch Your Business Explode!
For no additional fee, you have the option of becoming a Certified Elite Ad Manager at the end of this program. There will be an exam for each module, which you must complete and pass.
Certified as an Elite Ad Manager for 12 months
Get a badge you can proudly display on our Certified Contractors Database (12 months)
Get a leg up on your competition, feel confident, and solid in your skills when you send proposals and pitch clients
Module 1 - Foundations of a 6-Figure Ad Manager
Module 2 - Facebook Ads 101
Module 3 - Keys To Creating Ads That Convert
Module 4 - Facebook Ad Strategies
Module 5 - Optimizing & Scaling
Module 6 - Getting Client Ready
Module 7 - After The Sale - Paid Audits and Onboarding
Certification Training Program & Exams (Value $6,000)
BONUSES
Bonus # 1 - Setting Up Project Management Systems
Bonus # 2 - The Client Contract Template (value $1,250)
Bonus # 3 - 12 Months of Elite Ad Manager Certification & a grand listing on our contractor database (value: priceless)
Bonus #4 - 1 month free access and support inside The Clique when you pay in full - (Value $1,500)
When you add it all up, that’s a total real world value of
“What could’ve taken me years to learn and figure out on my own, I’m coming in at a level where I’ve got professional business structures from day 1 and that’s pretty awesome!”
“Thanks to the Elite Ad Manager Certification training, I had such confidence my new client hired me on the spot!”
If you’re even remotely worried that The Elite Ad Manager Certification won't work for you, I want to make it clear that you’re covered by …
Try The Elite Ad Manager Certification for 14 days. Learn the content. Implement. Sign a client. Or two.
Why am I 100% certain this stuff works? It’s because:
I’ve put in years of my experience as a freelancer, ad manager, strategist, and an agency owner to create the curriculum. You get a multi-dimensional training from an industry expert who’s been in the trenches for years.
I’ve tested the theories and strategies you’ll get in this training with my 7- & 8-figure private clients - this stuff works!
I’ve shared what it takes to run a 6-figure Facebook Ads business: whether you wish to go the agency route or hire one or two people to create a lean operation - I built the content so you can apply it to your business as fast as possible. From day 1.
I don’t want you to learn EVERYTHING before you sign your first client - The content is easily executable and best learned while you’re working with a client (s).
If you’re not thinking and saying out loud: “WOW! The information in this training is amazing. I can understand pixels, track codes, and feel like a Facebook Ad ninja"
1
A part of you wants to raise your hand and scream, “YES Jody, YES! I WANT TO BE IN The Elite Ad Manager Certification!”
2
Another bigger part of you has some hesitations that are stopping you from clicking on those payment buttons.
Yes, you can. You don’t need tech skills, professional copywriting skills, or any prior marketing experience to make it as a sought after Facebook Ad Manager.
The concepts I teach span beginner to intermediate to advanced. What’s important to understand is that you’ll be learning (and benefitting) from deep in the trenches digital business case studies.
You’ll know how to create profitable and scalable ad campaigns. You’ll no longer dread the ad manager interface - or the 2 PM meeting on Tuesday with your client you’re positively sure will involve looking at ad sets and data.
No matter your starting point, Elite Ad Manager Mentorship will help you master Facebook ad concepts and work with A-list clients like a seasoned professional.
The Elite Ad Manager Mentorship is for you if you’re:
Heck ya! You can still make 6-figures annually with a lean staff - one bookkeeper and one junior ad manager (optional). You do not need to build a full-on agency to realize your dreams.
If you’re not feeling the program and know deep in your heart that you’re not ready to become a sought after certified Elite Facebook Ad Manager - then I’d hate to push you to stick with it.
If you’re not thinking and saying out loud: “WOW! The information in this training is amazing. I can understand pixels, track codes, and feel like a Facebook Ad ninja - I even know how to create a campaign! I feel like I can take on the world!”
In 3 days…
Then you deserve your money back. Every cent. No questions asked.
Just email us at success@socialcharlie.com within 14 days of purchasing, and we’ll refund you. All I ask is that you send us completed modules (xxx) so I know you actually tried.
You have to pass 5 exams to get certified as an Elite Ad Manager. The exams will be an open book, i.e. you can refer to your training notes and content to take the exams. Upon passing your exams, you’ll be a Certified Elite Ad Manager (12 months) and get a badge to show off on your site and on our Certified contractor database for 12 months.
Yes, you do! I’ll do weekly Q & A Zoom Calls and you will be added to our Elite Slack channels where you can drop your questions.
When you enroll today, you’ll get the ELITE Ad Manager Training: Videos, Templates, Checklists, Workbooks (Value $10,000)
When you add it all up, that’s a total real world value of
ARE YOU READY TO SAY YES TO YOUR OWN VERSION OF SUCCESS ...